Art Licensing for Your Business - Using Artist Designed Patterns for Product Design

For businesses big or small, art licensing can be an incredibly beneficial part of your process. If you have never heard of “art licensing” before, think of it as renting a piece of art or design for your products. This is a very basic explanation, but read on for a full explanation about how you can license with me, how the process works, and how using my art can help your brand.


Artist Sandra Hutter Working on a Laptop leaning against a cushion both with her pattern of paper cut rainbow flowers

Why Should You License Art?

Art Licensing let’s you put unique, artist designed patterns like this one and illustrations on your products like pillows and laptop covers.

Reasons You Should License Art for Your Business

Over the course of my career as an artist and pattern designer my designs have been used on a wide range of items, from apparel to stationary. The major benefits of licensing art from my collection include:

  • A large selection of eye-catching designs without needing any in house design resources.

  • Cost Savings! When you license art directly you can choose the manufacturer. Save on costs and shipping by choosing a local manufacturer. 

  • Stand out from your competitors with unique, one-of-a-kind designs.

  • Flexibility: Designs can be used on all kinds of products from fashion to home decor and beyond.

  • Scale up production easily without the hassle of creating new designs. You can license multiple coordinated designs, license an entire collection, or reach out to me to discuss extended contracts for additional products or longer periods. 

  • I am happy to work with you on modifications, adjustments, and custom work so you get exactly what you need for your business.

If you are new to art licensing and are excited to learn more, I have created a PDF just for you that breaks down the terms, tips, and standard practice that you can get by signing up to my newsletter. 

Yearly Planner Collaboration with Mrs. Edgar and Matching T-Shirt Collaboration with Princess Awesome

Product Sample Of Plates and Mugs Featuring Colorful Patterns and Illustrations From Sandra Hutter Designs

Licensing Categories

No matter what your product is, if you’re in need of design assistance, Art Licensing can help. Product design categories for licensing can include;

  • Stationary

  • Calendars

  • Greeting Cards

  • Gifts / Gift Wrap

  • Tabletop

  • Apparel

  • Textiles

  • Accessories

  • Wall Decor

  • Luggage

  • Toys


My Journey with Other Brands

Over the years my art has been featured on products globally, from kids' raincoats in Australia to gift wrap for a Hawaiian company and digital greeting cards that are used worldwide. I have been fortunate to collaborate with a large variety of businesses such as big brands like Target, Trader Joe's, and Ravensburger, as well as small businesses who use my designs for their Etsy shops.

Series of Brands and Companies that Sandra Hutter Designs has licensed to or collaborated with

A selection of the companies and brands I have collaborated with in the past

Now, my licensing has come full circle. Before becoming a pattern designer, I worked for several years in nursing. While I love my career as an artist, my days as a nurse have stayed close to my heart. So, my latest collaboration with Koi Happiness Scrubs, which are an absolute burst of color and joy in hospital halls, feels incredibly special. 

If you want to learn more about my collaborations and see samples of products with my designs, you can check out my 2025 Brand Book.

Hospital Scrubs Collaboration With Koi Happiness Scrubs and Raincoat Collaboration with Monsterthreads

Cover from the 2025 Brand Book for Sandra Hutter Desings

If you want to learn more about licensing with me and the work I create, be sure to check out my 2025 Brand Book


Let’s Work Together

Love my work and want to see it on products for your business? Here is how we can collaborate:

If you're interested in licensing one of my existing patterns or artworks for product design, simply fill out the licensing request form on my website. 

I am also happy to make modifications, whether it is different colorways or small adjustments. This form covers all the important questions, helping me get back to you with a tailored quote.

If you like my style but cannot find the perfect design for your product, I also offer custom design services. We can discuss whether the copyright remains with me or transfers to you, depending on your needs. Head over to my special freelance inquiry form on my website for more details.


The Power of Social Media

As with all my art licensing collaborations with companies, I love to highlight your amazing products with my designs on my website and on my social media channels. Showing licensed collaborations can help us both gain additional exposure. We are stronger together, and by growing our networks, we can achieve more.

Series of happy, colorful, and seasonal greeting cards with lettering and illustrations by Sandra Hutter Designs

From cards, to textiles, and beyond. Make your products stand out on social media with Art Licensing


Let’s Stay In Touch

If you love my work and youl want to keep up with what I create next, join my e-mail list! I stay updated with trend reports from agencies and researchers and incorporate the most important colors and styles into my collections. As an artist, I use these insights to create designs that will be best-sellers for my customers. By being on my e-mail list, you will receive regular notices with exclusive previews of my newest collections ahead of time. This gives you the advantage of planning your projects and staying ahead of the curve.

Work With Me!

Refresh your business offerings art and pattern licensing. Contact me to start the process of getting my art on products like these today!


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